Sannam S4 Group

The most trusted global expansion experts

Explore. Enter. Expand.

Sannam S4 Group is a leading international services provider. The business nurtures and guides globally ambitious companies, education institutions, and nonprofits to enter markets and thrive.

Founded in New Delhi in 2008 by Adrian Mutton and Kapil Dua, the partners set out to open up India to the rest of the world. Education, in particular, was their initial focus as they helped Indian students pursue their academic dreams at universities overseas.

What we did

Research and strategy
Logo development
Visual identity
Guidelines
Campaign creative
Video

Today Sannam S4 Group serves partners in 50 markets across the globe via two brands. Acumen changes lives and accelerates growth in the education sector through globalisation and innovation, driving recruitment, student enrolment, developing strategic partnerships, and research collaboration. End-to-end expansion experts, Seamless, help organisations navigate complex international setups and structures.

Restless partnered with the Sannam S4 marketing team to develop a new visual identity for the Group as part of a business restructuring project. A ribbon motif symbolising the ‘flow’ of expansion enables each organisation to have its own visual identity whilst presenting a unified theme. The ribbon brand code was also developed to create a series of background patterns as part of the visual identity. The new group ‘S’ icon reflects the warm colours of the previous Sannam S4 logo and includes the cooler colours of both the Acumen and Seamless brands. To ensure visual identity consistency for the group brand, we developed comprehensive guidelines and a suite of marketing collateral templates for email, presentation, animation and social media applications.